Products that are in the declining stage of their product life cycle also come under this category. This means that they generate little to no profits for the business and that they should be made redundant. The BCG growth matrix is divided into 4 categories:ġ.Dogs- The products that have low market shares and are growing at a very low rate, come under this category. What is a BCG matrix?Ī BCG matrix is an analysis tool used by businesses to identify their product’s values it is essentially used in the decision-making process of what goods/services to continue selling and which ones to eliminate. Like the brand, Nestle has several groups of brands under it like- L’oreal, Garnier, Nestea and many more. What is a BCG matrix? The Boston consulting group, also known as the product portfolio matrix, is used to evaluate a business’s long term strategic position in its portfolio.Ī brand portfolio is where small groups of brands come under a large umbrella brand.
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